Benco Dental Branding

Benco Dental is the nation’s largest independent distributor of oral healthcare technology and supplies. After years of focusing on an innovative customer experience, Benco has become a trusted thought leader in the dental industry. In 2021, I was tasked with updating the visual integrity of the brand to reflect this growth.

To achieve a modern, innovative appearance, I created graphic elements that suggest forward motion while still having the friendliness that Benco’s customers have come to know and trust. Creating a sense of priority in the color and font usage has also helped to create repetition, thus creating recognition.