Incisal Edge Why Not? Feature Design
Each Spring, Incisal Edge Magazine publishes a featured story on innovation in the field of dentistry, and how it might be shaping the landscape of the industry for years to come. In this particular issue, the main question is “Why Not?”, addressing the gaps that feel like should be filled in the day to day lives of dental professionals.
In creating this feature, I wanted to make sure the large amount of content was broken down into ‘bubbles’ that are independent of each other, allowing the viewer to tune in and out of the topics and questions that keep their individual interest. To add the feeling of progression through the feature, each page is stylized by a gradient that flows seamlessly from page to page.
Cover Design
The cover design for this issue features the same leading gradient that is present throughout the package, and also contains elements such as the robotic arm, lemon branch, and laser handpiece, among others.
This cover design received an Honorable Mention from the 2023 Folio Eddie and Ozzie Awards.
Social posts to promote the feature
This video was also created as part of promoting the issue on social media.