Incisal Edge 40 Under 40
Feature Design (2023)

Incisal Edge’s annual 40 Under 40 event seeks to honor America’s top young dentists with a New York City experience, a luxurious cocktail party, and a fast paced photo shoot. In 2023, this event was held at Jay Suites Fifth Avenue and featured a “Business of Dentistry” theme. To accomplish this theming, we utilized the neutral office space with fluorescent colored props, and created vignettes of an office atmosphere full of fashion and style. All photography is done by myself and Michael John Gentle.

Cover Design

For the cover shot of this issue, we created a vignette of an office for the subjects to interact with, and placed fluorescent props purposefully across the composition.

This layout won an award from the 2024 Graphic Design USA Health + Wellness Awards in the category of Feature Design.

Promotional Assets - Video

I created these video assets using BTS footage shot by our creative team in both horizontal and vertical formats to reach all audiences.

Promotional Assets - Static

These magazine covers were created for all 40 Under 40 honorees who chose to attend the photoshoot in person.

These social cards were created for all 40 Under 40 honorees.

P.S. Some of my photography from this event is featured on the Photography section of my website, so feel free to check that out as well :)

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